Who We Are

Established in London in 2013, fab is a brand communications company.

Founders, Lindsay Stewart and Louise Sansom, have worked together for over 17 years and combine extensive experience in the housewares, food, drink and lifestyle sectors.

We have advised many different businesses from entrepreneurial start-ups to some of the food and drink industry’s most prominent companies including Associated British Foods, Diageo, Emile Henry, Fortnum & Mason, General Mills, KitchenAid, Le Creuset, Microplane, Sage by Heston Blumenthal and Screwpull.

What We Do

We are experts in launching and growing brands using multi-media channels.

We work as an extension of the in-house team to deliver innovative and effective ways of unlocking the most rewarding opportunities using our market knowledge and extensive media and opinion leader contacts.

  • Brand partnerships

  • Campaign evaluation

  • Celebrity & ambassador programmes

  • Competitor analysis

  • Crisis management

  • Cross agency campaign integration & management

  • Event management

  • Influencer engagement

  • Media training

  • Product launches & promotions

  • Trade & consumer press and social media campaigns

How We Do It

  • We have a straightforward approach and deliver high quality strategic counsel
  • We connect our clients to circles of influence
  • We deliver targeted publicity that works
  • We are not structured like other agencies; there are no account team dynamics to navigate
  • You speak to us. We are your first and only points of contact


Fortnum & Mason

The Fortnum & Mason Food and Drink Awards were inaugurated by fab in 2013 to cement Fortnum & Mason’s credentials as suppliers of the very finest goods and services and to strengthen relationships with the UK’s leading commentators on food and drink.

KitchenAid Small Domestic Appliances

KitchenAid, the world’s best-selling stand mixer brand, revolutionised food preparation in 1919, setting the standard in the small domestic appliance market for reliability, flawless performance and timeless design.

KitchenAid Major Domestic Appliances

Since the introduction of the very first dishwasher in 1949, KitchenAid now offers a wide collection of finely crafted appliances that combine functionality with artisanal workmanship. The range includes everything from ovens, hobs, extractors to refrigerators, dishwashers and sous vide.


Based in Russellville, Arkansas, Microplane is the first company to apply photo-etching technology to graters and kitchen utensils – an innovative process especially designed to create ultra-sharp cutting edges.


Based in the heart of Wiltshire, Tracklements use only the finest, natural ingredients and work with both British farmers and spice growers from around the world to ensure that their range of over 60 mustards, chutneys, relishes and sauces is as good (and sometimes even better) than homemade.


Louise Sansom

07765 094442